1. Global brand strategy
Title | Global brand strategy : world-wise marketing in the age of branding |
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Author info | Jan-Benedict Steenkamp |
Author | Steenkamp Jan-Benedict |
Issue data | London : Palgrave Macmillan , 2017. - xxiv, 319 s. |
ISBN | 978-1-349-94993-9 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * značky * budovanie značky * marketing medzinárodný * zodpovednosť podniku spoločenská * manažment značky |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 897119 |