1. Strategic Analysis of Corporate Marketing in Culture Management
Title | Strategic Analysis of Corporate Marketing in Culture Management | ||||||||
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Translation | Strategická analýza podnikového marketingu v riadení kultúry | ||||||||
Author info | Dinko Jukić | ||||||||
Author | Jukić Dinko | ||||||||
Source document | Strategic Management : International Journal of Strategic Management and Decision Support Systems in Strategic Management. Vol. 24, no. 1 (2019), s. 10-18. - Subotica : Faculty of Economics in Subotica University of Novi Sad, 2019. ISSN 2334-6191 | ||||||||
Document kind | schedule of articles from periodics | ||||||||
Language | English | ||||||||
Country of Edition | Serbia | ||||||||
Keywords | marketing * manažment * značky * kultúra * korporácie | ||||||||
Annotation | Analýza o strategickom postavení firemného marketingu v segmente kultúrneho manažmentu. Analýza troch typov kultúrneho segmentu: škola, divadlo a múzeum. Popis modelu riadenia korporátnej identity, firemného imidžu a firemnej reputácie. | ||||||||
Database | ARTICLES | ||||||||
References | PERIODIKÁ-Súborný záznam periodika | ||||||||
Numbers | 2019: 1 | ||||||||
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