1. Marketing
Title | Marketing : An Introduction |
---|---|
Author info | Gary Armstrong, Philip Kotler |
Author | Armstrong Gary |
Co-authors | Kotler Philip |
Issue data | [S.l.] : PEARSON , 2017. - 642 s. + 1 príloha: Pearson MyLab for MyLab Marketing + Student Access Code (ISBN 978-0-13-587340-3) |
Issue | 13th Edition , Student Value Edition |
Edition | Always Learning |
ISBN | 978-0-13-414953-0 , 0-13-414953-X |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * stratégia marketingová * trh * informácie * zákazníci * produkty * služby * značky * komunikácia marketingová * reklama * predaj * médiá sociálne * zodpovednosť spoločenská * etika * plán marketingový * kariéra |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 911176 |