1. Marketing
Title | Marketing : Real People, Real Decisions |
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Author info | Solomon, Marshall, Stuart, Barnes, Mitchell, Tabrizi |
Author | Solomon Michael R. |
Co-authors | Marshall Greg W. |
Stuart Elnora W. | |
Barnes Bradley R. | |
Mitchell Vincent-Wayne | |
Tabrizi Wendy | |
Issue data | Harlow : Pearson , 2019. - 586 s. |
Issue | 3rd European Edition |
ISBN | 978-1-292-22719-1 (print) , 978-1-292-22720-7 (PDF) , 978-1-292-27414-0 (ePub) |
Document kind | textbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * plánovanie * stratégia marketingová * marketing globálny * výskum marketingový * správanie spotrebiteľa * segmentácia * produkty * oceňovanie * služby * komunikácia marketingová * maloobchod * distribúcia |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 910974 |