1. The Neuro-Consumer
Title | The Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain |
---|---|
Author info | Anne-Sophie Bayle-Tourtoulou, Michel Badoc |
Author | Bayle-Tourtoulou Anne-Sophie |
Co-authors | Badoc Michel |
Issue data | Abingdon : Routledge , 2020. - 321 s. |
ISBN | 978-0-367-89590-7 (hbk) , 978-1-003-01997-8 (ebk) |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | neuroveda * neuromarketing * marketing * komunikácia marketingová * nástroje marketingové * správanie spotrebiteľa |
Database | BOOKS |
Copy count | 2, currently available 0, at library only 2 |
Call number | 916959, 916970 |