1. Consumer Neuroscience
Title | Consumer Neuroscience |
---|---|
Author info | edited by Moran Cerf and Manuel Garcia-Garcia |
Another authors | Cerf Moran (Editor) |
Garcia-Garcia Manuel (Editor) | |
Issue data | Cambridge : The MIT Press , 2017. - 348 s. |
ISBN | 978-0-262-03659-7 (hardcover) |
Document kind | miscellanea |
Language | English |
Country of Edition | United States of America |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | neuroveda * správanie spotrebiteľa * rozhodovanie nákupné * emócie * marketing sociálny * neuromarketing * výskum trhu * etika |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 921305 |