1. Management in Marketing Communications
| SYS | 0304684 | |
|---|---|---|
| LBL | 00000nlm--22^^^^^---450- | |
| 005 | 20241021134252.0 | |
| 010 | $a 978-0-85466-619-5 | |
| 010 | $a 978-0-85466-621-8 $b (ebook) | |
| 017 | 70 | $a 10.5772/intechopen.1000280 $2 DOI |
| 035 | $a 1232043 $2 CREPC2 | |
| 100 | $a 20221123d2024łłłłm--y0sloc0103----ba | |
| 101 | 0- | $a eng |
| 102 | $a GB | |
| 200 | 1- | $a Management in Marketing Communications $b elektronický zdroj $f Edited by: František Pollák |
| 205 | $a 1st Edition | |
| 210 | $a London $c IntechOpen $d 2024 | |
| 215 | $a 190 s. [10,4 AH] $9 10,4 | |
| 610 | 1- | $9 eu_un_auth*h0003188 $a manažment |
| 610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
| 610 | 1- | $9 eu_un_auth*0048954 $a komunikácia interkultúrna |
| 610 | 1- | $9 eu_un_auth*0057589 $a budovanie značky |
| 610 | 1- | $9 eu_un_auth*0057282 $a médiá sociálne |
| 610 | 1- | $9 eu_un_auth*h0005449 $a riziko podnikateľské |
| 610 | 1- | $9 eu_un_auth*h0001691 $a digitalizácia |
| 675 | $a 65.012.4 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000299 $x Technika a metódy riadenia. Riadenie. Vedenie. Autorita | |
| 702 | -1 | $3 eu_un_auth*0040718 $a Pollák $b František $p EUBFPMKPF $4 340 $f 1985- $9 100 $r 10,4 $T Katedra podnikových financií FPM |
| 801 | -0 | $a SK $b BA004 $c 20221123 $g AACR2 |
| 830 | $a me: Kniha je na internete publikovaná po kapitolách. Celok je pre potreby EPCA. | |
| T85 | $x existuji fulltexy |