1. Intervention and Adaptation Options for Measuring Brand Trust in the Context of Its Dimensionality with an Emphasis on the Generational Context
:NAĎOVÁ KROŠLÁKOVÁ, Monika - ČVIRIK, Marián - MARTÍNEZ, José Manuel Guaita. Intervention and Adaptation Options for Measuring Brand Trust in the Context of Its Dimensionality with an Emphasis on the Generational Context. - Registrovaný: Web of Science. In ESIC Market : Economics and Business Journal. - Madrid : Escuela Superior Gestion Comercial & Marketing. ISSN 0212-1867, 2024, vol. 55, no. 2, pp. 1-19. I-24-105-00.
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