1. Basic marketing
Title | Basic marketing : a managerial approach |
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Author info | Jerome E. MacCarthy, William D. Perreault |
Author | McCarthy Jerome E. |
Co-authors | Perreault William D. |
Issue data | Homewood : Irwin , 1987. - 749 s. |
Issue | 9. ed. |
ISBN | 0-256-03649-7 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * manažment * riadenie podnikové * podnik * trh * rozhodovanie podnikové * plánovanie výroby * obchod * tvorba cien * plánovanie podnikové * trh medzinárodný * spotrebitelia |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 671899, 671900 |