1. Marketing Management
Title | Marketing Management : Knowledge and Skills. Text, Analysis, Cases, Plans |
---|---|
Author info | J. Paul Peter, James H. Donnelly |
Author | Peter J. Paul |
Co-authors | Donnelly James H. |
Issue data | Homewood : Irwin , 1989. - 928 s. |
Issue | 2. ed. |
ISBN | 0-256-06668-X |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * manažment * plánovanie strategické * prieskum trhu * DSS * marketing mix * spotrebitelia * správanie * vývoj výrobku * predaj * reklama * distribúcia * tvorba cien * služby * rozhodovanie * stratégia podniková * štúdie prípadové * firmy * zdroje informácií |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 690934, 690935 |