1. Marketing Today
Title | Marketing Today |
---|---|
Author info | John T. Mentzer, David J. Schwartz |
Author | Mentzer John T. |
Co-authors | Schwartz David J. |
Issue data | San Diego : Harcourt Brace Jovanovich , 1985. - 832 s. |
Issue | 4. ed. |
ISBN | 0-15-555093-4 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | systémy informačné manažérske * demografia ekonomická * marketing * správanie * spotrebitelia * stratégia marketingová |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 720541 |