1. Strategic Marketing
Title | Strategic Marketing |
---|---|
Author info | David W. Cravens |
Author | Cravens David W. |
Issue data | Homewood : Irwin , 1982. - 456 s. |
Issue | 1. ed. |
Edition | The Irwin Series in Marketing |
ISBN | 0-256-02645-9 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | stratégia podniková * marketing * marketing strategický * plánovanie strategické * plánovanie podnikové * rozbory činnosti hospodárskej * analýza trhu * spotrebitelia * plánovanie výroby * distribúcia * tvorba cien * reklama * predaj |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 742674 |