1. Cases in marketing of services
Title | Cases in marketing of services : an international collection |
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Author info | Arthur Meidan, Luiz Moutinho |
Author | Meidan Arthur |
Co-authors | Moutinho Luiz |
Issue data | Wokingham : Addison-Wesley Publ. Co. , 1993. - 304 s. |
ISBN | 0-201-56505-6 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 338.46 - Služby. Terciárny sektor |
Keywords | marketing * služby * štúdie prípadové |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 743274 |