1. How to market to consumers
Title | How to market to consumers : ten ways to win |
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Author info | John A. Quelch |
Author | Quelch John A. |
Issue data | New York : John Wiley and Sons, Inc. , 1989. - 224 s. |
ISBN | 0-471-61853-5 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | propagácia * spotrebitelia * tovar spotrebný * reklama * marketing manažment * marketing strategický * USA |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 746601 |