1. Advertising principles, problems, and cases
Title | Advertising principles, problems, and cases |
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Author info | Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia |
Author | Dirksen Charles J. |
Co-authors | Kroeger Arthur |
Nicosia Francesco M. | |
Issue data | Homewood : Richard D. Irwin, INC , 1977. - 690 s. |
Issue | 5. ed. |
ISBN | 0-256-01925-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 659 - Propagácia. Reklama. Informácie o výrobkoch a výrobnej činnosti. Public relations |
Keywords | reklama * propagácia * propagácia priama * propagácia skrytá * podpora predaja * marketing * stratégia marketingová * prostriedky masovokomunikačné * kampane reklamné * priemysel propagačný |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 748288 |