1. Advertising management
Title | Advertising management |
---|---|
Author info | David A. Aaker, John G. Myers |
Author | Aaker David A. |
Co-authors | Myers John G. |
Issue data | Englewood Cliffs : Prentice Hall , 1982. - 560 s. |
Issue | 2. ed. |
ISBN | 0-13-016006-7 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 659 - Propagácia. Reklama. Informácie o výrobkoch a výrobnej činnosti. Public relations |
Keywords | propagácia * propagácia priama * propagácia skrytá * reklama * pracovníci riadiaci * riadenie * manažéri * manažment |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 749448 |