1. Le guide du category management
Title | Le guide du category management : se différencier en optimisant la gestion des catégories |
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Author info | Cristina Lopes |
Author | Lopes Cristina |
Issue data | Paris : EYROLLES Éditions d'Organisation , 2011. - xv, 350 s. |
Edition | Collection Marketing |
ISBN | 978-2-212-54748-1 |
Document kind | handbooks |
Language | French |
Country of Edition | France |
systematics | 65.012.4 - Technika a metódy riadenia. Riadenie. Vedenie. Autorita |
Keywords | manažment * riadenie * marketing manažment * spotrebitelia * predajne |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 855617 |