1. Marketing 2
Title | Marketing 2 : Marketing-Politik |
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Author info | Ralph Berndt |
Author | Berndt Ralph |
Issue data | Berlin : Springer , 1992. - 460 s. |
Issue | 2. verb. Aufl. |
ISBN | 3-540-55177-8 |
Document kind | textbooks |
Language | German |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | marketing * rozhodovanie * informácie * výrobky * sortiment tovaru * služby * politika cenová * zmluvy kontraktačné * politika cenová * reklama * odbyt * predaj |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 674621 |