1. When Ads Work
Title | When Ads Work : New Proof That Advertising Triggers Sales |
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Author info | John Philip Jones |
Author | Jones John Philip |
Issue data | New York : Lexington Books , 1995. - 240 s. |
Issue | 1. ed. |
ISBN | 0-02-916662-4 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 659.1 - Propagácia. Reklama |
Keywords | reklama * propagácia * štúdie prípadové * inzercia * predaj |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 739510 |