1. Event marketing
Title | Event marketing . I. emoce v marketingové komunikaci |
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Translation | Event marketing : emotions in marketing communication |
Author info | aut. Petr Šindler |
Author | Šindler Petr |
Source document | Marketing magazine. Č. 11 (2003), s. 22 [čes. časť]. - Praha : Mladá fronta, 2003. ISSN 1211-7315 |
Document kind | schedule of articles from periodics |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | komunikácia marketingová * stratégia marketingová * marketing * reklama * práca s verejnosťou * sponzorovanie * história |
Annotation | Korene pojmu event marketing. Vlastný pojem event marketing a jeho vymedzenie. Integrácia event marketingu do komunikačnej stratégie firmy. Reklama, public relations, direct marketing a prvky event marketingu. Využitie event marketingu v oblasti sponzorstva. |
Database | ARTICLES |
References | PERIODIKÁ-Súborný záznam periodika |
Numbers | 2003: 7-12 |