1. Marketing podle trhů
Title | Marketing podle trhů |
---|---|
Author info | Jan Kincl a kolektiv |
Author | Kincl Jan |
Issue data | Praha : Alfa Publishing , 2004. - 172 s. |
Edition | Management studium |
ISBN | 80-86851-02-8 |
Document kind | monographs |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | marketing * trh * riadenie * psychológia * spotrebitelia * výskum * marketing mix * produkty * tovar priemyselný * marketing služieb * sektor terciárny * politika * komunikácia |
Database | BOOKS |
Copy count | 3, currently available 0, at library only 3 |
Call number | 796707, 800802, 801248 |