1. Marketing management
Title | Marketing management |
---|---|
Author info | Russell S. Winer, Ravi Dhar |
Author | Winer Russell S. |
Co-authors | Dhar Ravi |
Issue data | Upper Saddle River : Pearson/Prentice Hall , 2011. - 506 s. |
Issue | 4th ed. |
ISBN | 978-0-13-038792-9 , 0-13-038792-4 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing manažment * manažéri * marketing strategický * analýzy * výskum * rozhodovanie * produkty * komunikácia * reklama * kanály distribučné * marketing priamy * predaj * riadenie vzťahov so zákazníkmi * služby |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 845790 |