1. Comportamiento del consumidor
Title | Comportamiento del consumidor : decisiones y estrategia de marketing |
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Author info | Javier Alonso Rivas, Ildefonso Grande Esteban |
Author | Rivas Javier Alonso |
Co-authors | Esteban Ildefonso Grande |
Issue data | Madrid : ESIC Editorial , 2013. - 504 s. |
Issue | 7. ed., revisada y actualiz. |
ISBN | 978-84-7356-893-7 |
Document kind | monographs |
Language | Spanish |
Country of Edition | Spain |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | správanie spotrebiteľa * modely * marketing * stratégia marketingová * spotrebitelia * zvyklosti obchodné * rozhodovanie * kultúra * psychológia |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 874376 |