EDAMBA 2015 : conference proceedings : international scientific conference for doctoral students and post-doctoral scholars : the era of science diplomacy: implications for economics, business, management and related disciplines : University of Economics in Bratislava, Slovak Republic, 21 - 23 october 2015. S. 1-10 CD-ROM. - Bratislava : Publishing House EKONÓM, 2015 / Wallner Jozef ; Adašková Daša ; Alexy Martin ; EDAMBA 2015 : the era of science diplomacy: implications for economics, business, management and related disciplines International scientific conference. ISBN 978-80-225-4200-5
Potreba CRM (customer relationship management - riadenie vzťahov so zákazníkmi) systému a ciele jeho implementácie v podniku. Požiadavky na implementáciu systému CRM. Analýza 11 CRM systémov. Výber kritérií v hodnotení systémov.