1. How cool brands stay hot
SYS | 0222048 | |
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LBL | 00000nam--22^^^^^---450- | |
005 | 20240314103446.4 | |
010 | $a 978-0-7494-7717-2 | |
100 | $a 20160913d2016łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a GB | |
200 | 1- | $a How cool brands stay hot $e branding to generation Y and Z $f Joeri van den Bergh, Mattias Behrer |
205 | $a 3rd ed. | |
210 | $a London $c Kogan Page $d 2016 | |
215 | $a 287 s. | |
610 | 1- | $9 eu_un_auth*h0006575 $a tovar |
610 | 1- | $9 eu_un_auth*h0007566 $a značky výrobkov |
610 | 1- | $9 eu_un_auth*h0007564 $a značky kvality |
610 | 1- | $9 eu_un_auth*h0005821 $a spokojnosť zákazníkov |
610 | 1- | $9 eu_un_auth*h0002231 $a generácie |
610 | 1- | $9 eu_un_auth*h0003379 $a mládež |
610 | 1- | $9 eu_un_auth*h0005662 $a seniori |
610 | 1- | $9 eu_un_auth*h0003273 $a meno obchodné |
610 | 1- | $9 eu_un_auth*h0002410 $a identita |
610 | 1- | $9 eu_un_auth*h0003013 $a kvalita tovaru |
675 | $a 620.2 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000259 $x Náuka o tovare. Tovaroznalectvo | |
700 | -1 | $3 eu_un_auth*0002636 $a Bergh $b Joeri van den $4 070 |
701 | -1 | $3 eu_un_auth*0048155 $a Behrer $b Mattias $4 070 |
801 | -0 | $a SK $b BA004 $c 20160913 $g AACR2 |