1. How cool brands stay hot
Title | How cool brands stay hot : branding to generation Y and Z |
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Author info | Joeri van den Bergh, Mattias Behrer |
Author | Bergh Joeri van den |
Co-authors | Behrer Mattias |
Issue data | London : Kogan Page , 2016. - 287 s. |
Issue | 3rd ed. |
ISBN | 978-0-7494-7717-2 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 620.2 - Náuka o tovare. Tovaroznalectvo |
Keywords | tovar * značky výrobkov * značky kvality * spokojnosť zákazníkov * generácie * mládež * seniori * meno obchodné * identita * kvalita tovaru |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 891289 |