1. The 18 immutable laws of corporate reputation
Title | The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset |
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Author info | Ronald J. Alsop |
Author | Alsop Ronald J. |
Issue data | New York : A Wall Street Journal Book / Free Press , 2004. - 306 s. |
ISBN | 978-1-4767-5761-2 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 65.011.1 - Politika podnikania. Podniková stratégia |
Keywords | firmy * podnik * aktíva * meno obchodné * imidž * siete počítačové * internet * kontrola * etika podniková * mienka verejná * vzťahy s verejnosťou * stratégia podniková * riadenie podnikové |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 891622 |