1. Multi-channel marketing, branding and retail design
Title | Multi-channel marketing, branding and retail design : new challenges and opportunities |
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Author info | edited by: Charles McIntyre, T. C. Melewar, Charles Dennis |
Another authors | McIntyre Charles (Editor) |
Melewar T. C. (Editor) | |
Dennis Charles (Editor) | |
Issue data | Bingley : Emerald , 2016. - xiii, 259 s. |
ISBN | 978-1-78635-456-3 |
Document kind | miscellanea |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | marketing * budovanie značky * maloobchod * veľkoobchod * predajne * dizajn * obchod elektronický |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 896250 |