1. Pricing in Creative Industry
SYS | 0274669 | |
---|---|---|
LBL | 00000nam--22^^^^^---450- | |
005 | 20240502083836.8 | |
010 | $a 978-3-339-12346-6 $b (Print) | |
010 | $a 978-3-339-12347-3 $b (eBook) | |
035 | $a 308420 $2 CREPC2 | |
100 | $a 20210602d2021łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a DE | |
200 | 1- | $a Pricing in Creative Industry $f Katarína Remeňová, Helena Majdúchová, Jakub Kintler $g Reviewers: Ľuboslav Szabo, Lilia Dvořáková |
205 | $a 1st Edition | |
210 | $a Hamburg $c Verlag Dr. Kovač $d 2021 | |
215 | $a 205 s. [10,52 AH] $9 10,52 | |
225 | 2- | $a Schriftenreihe innovative betriebswirtschaftliche Forschung und Praxis $v Band 543 $x 1437-787X |
301 | $a VEGA 1/0340/19 | |
610 | 1- | $9 eu_un_auth*h0003875 $a oceňovanie |
610 | 1- | $9 eu_un_auth*0053080 $a priemysel kreatívny |
610 | 1- | $9 eu_un_auth*0063732 $a stratégia cenová |
610 | 1- | $9 eu_un_auth*h0004421 $a politika cenová |
610 | 1- | $9 eu_un_auth*h0005502 $a rozhodovanie |
610 | 1- | $9 eu_un_auth*h0003397 $a modely |
610 | 1- | $9 eu_un_auth*0005759 $a kontroling |
675 | $a 338.53 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000175 $x Cenová politika | |
700 | -1 | $3 eu_un_auth*0012191 $a Remeňová $b Katarína $p EUBFPMKPM $4 070 $f 1982- $9 34 $r 3,58 $T Katedra manažmentu FPM |
701 | -1 | $3 eu_un_auth*p0020645 $a Majdúchová $b Helena $f 1963- $p EUBFPMKPO $4 070 $9 33 $r 3,47 $T Katedra podnikovohospodárska FPM |
701 | -1 | $3 eu_un_auth*0013046 $a Kintler $b Jakub $p EUBFPMKPO $4 070 $f 1979- $9 33 $r 3,47 $T Katedra podnikovohospodárska FPM |
702 | -1 | $3 eu_un_auth*p0022030 $a Szabo $b Ľuboslav $4 675 |
702 | -1 | $3 eu_un_auth*0038170 $a Dvořáková $b Lilia $4 675 |
801 | -0 | $a SK $b BA004 $c 20210602 $g AACR2 |
T85 | $x existuji fulltexy |