1. The Persuasion Code
Title | The Persuasion Code : How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime |
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Author info | Christophe Morin, Patrick Renvoise |
Author | Morin Christophe |
Co-authors | Renvoisé Patrick |
Issue data | Hoboken : Wiley , 2018. - 332 s. |
ISBN | 978-1-119-44070-3 (hardcover) |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | neuromarketing * neuroveda * psychológia predaja * psychológia reklamy * správanie spotrebiteľa * rozhodovanie nákupné |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 921313 |