1. Nová kapitola digitálneho marketingu: tvorivý potenciál generatívnej umelej inteligencie
| Title | Nová kapitola digitálneho marketingu: tvorivý potenciál generatívnej umelej inteligencie |
|---|---|
| Parallel title | A New Chapter in Digital Marketing: The Creative Potential of Generative Artificial Intelligence |
| Author info | Petra Kaššayová |
| Author | Kaššayová Petra EUBOBFKMA - Katedra marketingu OBF |
| Source document | MERKÚR 2025 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists : December 5, 2025 : Bratislava, Slovak Republic. S. 126-133. - Bratislava : Vydavateľstvo EKONÓM, Bratislava University of Economics and Business, 2025 / Hlavatý Ivan ; MERKÚR 2025 International Scientific Conference for PhD. Students and Young Scientists. ISBN 978-80-225-5285-1 |
| Document kind | schedule of articles from year books |
| Language | Slovak |
| Country of Edition | Slovak Republic |
| Public work category | Reports at home scientific conferences |
| Database | PUBLIKAČNÁ ČINNOSŤ |