1. Einführung in das Marketing
Title | Einführung in das Marketing : Begriff Marketing. Marktforschung, Marketingforschung. Marketinginstrumente. Direct Marketing. New Marketing. Zukünftiges Marketing |
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Author info | Heinz Dallmer, Helmut Kuhnle, Jürgen Witt |
Author | Dallmer Heinz |
Co-authors | Kuhnle Helmut |
Witt Jürgen | |
Issue data | Wiesbaden : Gabler , 1991. - 143 s. |
Issue | 1. Aufl. |
ISBN | 3-409-13972-9 |
Document kind | monographs |
Language | German |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | marketing * výskum trhu * zákazníci * trh * politika výrobná * politika cenová * distribúcia * práca s verejnosťou * nástroje ekonomické * nástroje mimoekonomické |
Database | BOOKS |
Copy count | 2, currently available 2, at library only 0 |
Call number | 669787, 669794 |