1. Základy marketingu
Title | Základy marketingu |
---|---|
Author info | Simon Majaro, [Z angl. prel.] Stanislav Jurnečka |
Author | Majaro Simon |
Another authors | Jurnečka Stanislav (Translator) |
Issue data | Praha : Grada , 1996. - 308 s. |
Issue | 1. vyd. |
ISBN | 80-7169-297-2 |
Document kind | monographs |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 339.138 - Marketing |
Keywords | marketing * marketing mix * výrobky * plánovanie * ceny * politika cenová * komunikácia * distribúcia * logistika * predaj * kontrola |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 735276 |