1. Advertising management
Title | Advertising management : text and cases |
---|---|
Author info | Robert L. Anderson, Thomas E. Barry |
Author | Anderson Robert L. |
Co-authors | Barry Thomas E. |
Issue data | Columbus : Charles E. Merrill Publishing Company , 1979. - 533 s. |
ISBN | 0-675-08302-8 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 659.1 - Propagácia. Reklama |
Keywords | propagácia * propagácia priama * propagácia skrytá * manažment * reklama * marketing * kampane reklamné |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 748262 |