1. Research in consumer behavior
Title | Research in consumer behavior |
---|---|
Author info | Edited by David T. Kollat, Roger D. Blackwell, James F. Engel |
Another authors | Kollat David T. (Licensor) |
Blackwell Roger D. (Licensor) | |
Engel James F. (Licensor) | |
Issue data | New York : Holt, Rinehart and Winston, Inc. , 1970. - 767 s. |
Edition | Holt, Rinehart and Winston marketing series |
ISBN | 03-077355-5 |
Document kind | miscellanea |
Language | English |
Country of Edition | United States of America |
systematics | 658.8 - Odbytové hospodárstvo. Predaj. Odbyt |
Keywords | spotreba * spotrebitelia * správanie spotrebiteľa * výskum * motivácia * modely * značky výrobné * propagácia * nákup * predaj * psychológia predaja * štúdie * trh * segmentácia trhu * triedy spoločenské * rodina * rozhodovanie |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 748266 |