1. Understanding services management
Title | Understanding services management : integrating marketing, organisational behaviour, operations and human resource management |
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Author info | Edited by William J. Glynn and James G. Barnes |
Another authors | Glynn William J. (Licensor) |
Barnes James G. (Licensor) | |
Issue data | Chichester : John Wiley & Sons , 1996. - 485 s. |
Issue | Repr. |
ISBN | 0-471-96066-7 |
Document kind | miscellanea |
Language | English |
Country of Edition | Great Britain |
systematics | 338.46 - Služby. Terciárny sektor |
Keywords | služby * služby podnikateľské * riadenie * riadenie podnikové * riadenie vnútropodnikové * riadenie zmien * marketing * spotrebitelia * manažment * zdroje ľudské * obchod * sektor terciárny * zákazníci * marketing medzinárodný |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 749469 |