1. Reklama a podpora prodeje
Title | Reklama a podpora prodeje |
---|---|
Author info | Gerard J. Tellis, preklad: Lidmila Janečková ... [et al.] |
Author | Tellis Gerard J. |
Another authors | Janečková Lidmila (Translator) |
Issue data | Praha : GRADA Publishing , 2000. - 602 s. |
Edition | Profesionál |
ISBN | 80-7169-997-7 |
Document kind | monographs |
Language | Czech |
Country of Edition | Czech Republic |
systematics | 659.1 - Propagácia. Reklama |
Keywords | reklama * podpora predaja * rozhodovanie strategické * agentúry * komunikácia marketingová * spotrebitelia |
Database | BOOKS |
Copy count | 14, currently available 12, at library only 2 |
Call number | 769135, 773897, 779258, 796181, 804214, 810838, 813423-813428, 813430, 813432 |