1. Kommunikations-Management
Title | Kommunikations-Management : Marketing-Kommunikation vom Briefing bis zur Realisation |
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Author info | Werner Pepels |
Author | Pepels Werner |
Issue data | Stuttgart : Schäffer-Poeschel , 1994. - 563 s. |
ISBN | 3-7910-0800-5 |
Document kind | monographs |
Language | German |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | komunikácia marketingová * manažment * manažment komunikačný * riadenie * stratégia marketingová * odbyt * reklama * trh |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 775357 |