1. The Influence of Innovations in the Production Process on Marketing Communication in an Industrial Company
Title | The Influence of Innovations in the Production Process on Marketing Communication in an Industrial Company | ||||||||
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Translation | Vplyv inovácií vo výrobnom procese na marketingovú komunikáciu v priemyselnom podniku | ||||||||
Author info | Karel Bařinka, Adam Levit, Drahomír Foltan, Zuzana Rudášová | ||||||||
Author | Bařinka Karel | ||||||||
Co-authors | Levit Adam | ||||||||
Foltan Drahomír | |||||||||
Rudášová Zuzana EUBPHFKKM - Katedra kvantitatívnych metód PHF | |||||||||
Source document | Quality and Leading Innovation IV. : Proceedings From the International Scientific Conference : 25th - 28th September 2018, Košice, Uzhgorod. Pp. 14-20 CD-ROM. - Košice : University of Economics, Faculty of Business Economics with Seat in Košice, 2018 / Lacko Roman ; Mitrová Miriam ; Hudák Matej ; Tkáč Michal ; Jakub Vincent ; Quality and Leading Innovation International Scientific Conference. ISBN 978-617-589-165-0 | ||||||||
Note | SP2017/17 | ||||||||
Document kind | schedule of articles from year books | ||||||||
Language | English | ||||||||
Country of Edition | Slovak Republic | ||||||||
Keywords | priemysel zbrojársky * marketing * predaj * inovácie technologické * materiály nové | ||||||||
Annotation | Popis možnosti inovácií pri používaní kompozitných materiálov pri výrobe zbraní. Výhody vysokokvalitných materiálov v technickej oblasti a v oblasti marketingu a predaja. | ||||||||
Public work category | Reports at international scientific conferences | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E18 01072-003, kópia plného textu | ||||||||
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