1. Best face forward
Title | Best face forward : why companies must improve their service interfaces with customers |
---|---|
Author info | Jeffrey F. Rayport, Bernard J. Jaworski |
Author | Rayport Jeffrey F. |
Co-authors | Jaworski Bernard J. |
Issue data | Boston : Harvard Business School Press , 2005. - xxi, 262 s. |
ISBN | 0-87584-867-2 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * zákazníci * servis * technológia * technológie nové * firmy * konkurencia |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 838984 |