1. Communications
Title | Communications |
---|---|
Author info | Steve Bax and Paul Woodhouse |
Author | Bax Steve |
Co-authors | Woodhouse Paul |
Issue data | London : Kogan Page , Cambridge : Cambridge Marketing Press , 2013. - 131 s. |
Edition | Cambridge marketing handbook |
ISBN | 978-0-7494-7061-6 |
Document kind | handbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | komunikácia * marketing * komunikácia marketingová * médiá * podpora predaja * marketing elektronický * značky výrobkov * plánovanie * podnik * značky * správanie spotrebiteľa * vzdelávanie * modely * marketing mix |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 884220 |