1. Advertising, promotion, and other aspects of integrated marketing communications
Title | Advertising, promotion, and other aspects of integrated marketing communications |
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Author info | Terence A. Shimp, J. Craig Andrews |
Author | Shimp Terence A. |
Co-authors | Andrews J. Craig |
Issue data | [S.l.] : South-Western, Cengage Learning , 2013. - 729 s. |
Issue | 9th ed. , International edition |
ISBN | 978-1-133-19142-1 , 1-133-19142-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | reklama * propagácia * komunikácia marketingová * správanie spotrebiteľa |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 885452 |