1. Marketing engineering
Title | Marketing engineering |
---|---|
Author info | Gary L. Lilien, Arvind Rangaswamy |
Author | Lilien Gary L. |
Co-authors | Rangaswamy Arvind |
Issue data | Bloomington : Trafford , 2004. - 518 s. |
Issue | 2nd ed., revised |
ISBN | 1-4120-2252-5 , 141202252-5 (vzadu na obale) |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * inžinieri * rozhodovanie * modelovanie * využitie počítačov * softvér * analýzy * plánovanie * modely rozhodovania * segmentácia trhu |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 888741 |