1. Adapting the communication to seniors
Title | Adapting the communication to seniors |
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Translation | Prispôsobenie komunikácie seniorom |
Author info | Dagmar Lesáková |
Author | Lesáková Dagmar EUBOBFKMA - Katedra marketingu OBF |
Source document | 2015 M-SPHERE : book of papers : the 4th International M-Sphere conference for multidisciplinarity in science and business : Dubrovnik, 22nd-24th October 2015. Pp. 212-217 online. - Zagreb : Accent, 2015 ; 2015 M-SPHERE International conference. ISBN 978-953-7930-08-0 |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Croatia |
systematics | 339.138 - Marketing |
Keywords | komunikácia * vek dôchodkový * seniori * marketing |
Annotation | Kognitívny a chronologický vek a ich uplatnenie v marketingových stratégiách. Efektívna komunikácia so seniormi. |
URL | https://issuu.com/tvranes/docs/2015_m-sphere_book_of_papers/220 https://www.m-sphere.com.hr/book-of-papers |
Public work category | Invited reports at international scientific conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E15 01630-001, kópia plného textu |