1. Neuromarketing Essentials
Title | Neuromarketing Essentials : What Every Marketer Needs to Know |
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Author info | Peter Steidl |
Author | Steidl Peter |
Issue data | Utrecht : Neuromarketing Science & Business Association , 2016. - 137 s. |
ISBN | 9781530535705 , 1530535700 |
Document kind | monographs |
Language | English |
Country of Edition | Netherlands |
systematics | 339.138 - Marketing |
Keywords | neuromarketing * správanie spotrebiteľa * rozhodovanie nákupné * zákazníci * psychológia predaja * psychológia reklamy |
Database | BOOKS |
Copy count | 2, currently available 0, at library only 2 |
Call number | 890526, 921310 |