1. Building customer loyalty
Title | Building customer loyalty . Chapt. 1 |
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Translation | Budovanie zákazníckej lojality |
Author info | Irina Ivanovna Skorobogatykh, Natalia Ivanovna Ivashkova, Oľga Saginova Vitalievna, Ľudmila Lipková |
Author | Skorobogatykh Irina Ivanovna |
Co-authors | Ivashkova Natalia Ivanovna |
Saginova Oľga Vitalievna | |
Lipková Ľudmila EUBFMVKDV - Katedra medzinárodných ekonomických vzťahov a hospodárskej diplomacie FMV | |
Source document | Loyalty programs: monobrand, co-brand, coalition : monograph. Pp. 5-24 [2,80 AH]. - Bratislava : Publishing house EKONÓM, 2017. ISBN 978-80-225-4372-9 |
Document kind | rozpis článkov z kníh |
Language | English |
Country of Edition | Slovak Republic |
Public work category | Chapters in scientific book titles issued in home editorship |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E17 00245-001, kópia titul. strany |