1. Global View of the Consumer Decision Journey on the Mobile Health Market
Title | Global View of the Consumer Decision Journey on the Mobile Health Market | ||||||||
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Author info | Štefan Žák, Mária Hasprová | ||||||||
Author | Žák Štefan EUBOBFKMA - Katedra marketingu OBF | ||||||||
Co-authors | Hasprová Mária EUBOBFKMA - Katedra marketingu OBF | ||||||||
Source document | Globalization and Its Socio-Economic Consequences (Part V. – Digital Single Market) : Proceedings of 18th International Scientific Conference, 10th–11th October 2018, Rajecke Teplice, Slovak Republic. pp. 2414-2420 online. - Zilina : University of Zilina, 2018 / Klieštik Tomáš ; Bartošová Viera ; Belas Jaroslav ; Globalization and Its Socio-Economic Consequences International Scientific Conference. ISBN 978-80-8154-249-7. ISSN 2454-0943 | ||||||||
Note | VEGA (S.G.A.) 1/0637/17 | ||||||||
Document kind | schedule of articles from year books | ||||||||
Language | English | ||||||||
Country of Edition | Slovak Republic | ||||||||
Keywords | zdravotníctvo * spotrebitelia * správanie spotrebiteľa * rozhodovanie | ||||||||
Public work category | Reports at home scientific conferences | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E19 00116-002, kópia plného textu | ||||||||
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