1. Consumer Psychology
Title | Consumer Psychology |
---|---|
Author info | Cathrine V. Jansson-Boyd |
Author | Jansson-Boyd Cathrine V. |
Issue data | London : McGraw-Hill/Open University Press , 2019. - 320 s. |
Issue | 2nd Edition |
ISBN | 978-0-3352-4796-7 , 0-3352-4796-2 |
Document kind | monographs |
Language | English |
Country of Edition | Great Britain |
systematics | 159.9 - Psychológia |
Keywords | spotrebitelia * psychológia * identita * spotreba * emócie * reklama * rozhodovanie * internet * deti * prostredie životné |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 915115 |