1. The Neuro-Consumer
SYS | 0279582 | |
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LBL | 00000nam--22^^^^^---450- | |
005 | 20240417073812.3 | |
010 | $a 978-0-367-89590-7 $b (hbk) | |
010 | $a 978-1-003-01997-8 $b (ebk) | |
100 | $a 20211110d2020łłłłm--y0sloc0103----ba | |
101 | 0- | $a eng |
102 | $a GB | |
200 | 1- | $a <The> Neuro-Consumer $e Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain $f Anne-Sophie Bayle-Tourtoulou, Michel Badoc |
210 | $a Abingdon $c Routledge $d 2020 | |
215 | $a 321 s. | |
610 | 1- | $9 eu_un_auth*0080867 $a neuroveda |
610 | 1- | $9 eu_un_auth*0043649 $a neuromarketing |
610 | 1- | $9 eu_un_auth*h0003211 $a marketing |
610 | 1- | $9 eu_un_auth*h0002810 $a komunikácia marketingová |
610 | 1- | $9 eu_un_auth*h0003627 $a nástroje marketingové |
610 | 1- | $9 eu_un_auth*h0005924 $a správanie spotrebiteľa |
675 | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing | |
700 | -1 | $3 eu_un_auth*0083844 $a Bayle-Tourtoulou $b Anne-Sophie $4 070 |
701 | -1 | $3 eu_un_auth*0083845 $a Badoc $b Michel $4 070 |
801 | -0 | $a SK $b BA004 $c 20211110 $g AACR2 |