1. Neuromarketing in Business
| Title | Neuromarketing in Business : Identifying Implicit Purchase Drivers and Leveraging them for Sales |
|---|---|
| Author info | editors Benny B. Briesemeister, Werner Klaus Selmer |
| Another authors | Briesemeister Benny B. (Editor) |
| Selmer Werner Klaus (Editor) | |
| Issue data | Wiesbaden : Springer , 2022. - 140 s. |
| ISBN | 978-3-658-35184-7 |
| DOI | 10.1007/978-3-658-35185-4 |
| Document kind | miscellanea |
| Language | English |
| Country of Edition | Germany |
| systematics | 339.138 - Marketing |
| Keywords | neuromarketing * neuroveda * podnikanie * zákazníci |
| Database | BOOKS |
| Copy count | 1, currently available 0, at library only 1 |
| Call number | 921420 |